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White label Software a boon for freelance coders

Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established brand are taking up the white label route to sell their merchandise in an effort to reach the deeper pockets of the unexplored markets where profitability is high and operating costs are low as compared to already established markets.

How you can benefit from white label software

While buying or selling white label software there is no compromise on the quality of the product. The only change is the brand name of the software.

As the end buyer of the white label software

When you are the end user of the white label software you are purchasing it from an entity that you can trust upon. You might know the coder or software developer personally and he will surely give you individual attention and support whenever you need it regarding the software. You never know and you don’t even care if the coder has himself coded the software for you or sourced it from somewhere else. What matters for you as a end user is that the software is working fine and delivering the results as you had expected it to deliver.

As a source of the white label software

You are a big software company based in the Silicon Valley with limited scope of penetrating the deeper markets of Africa, Asia, Latin America or even Europe where you think you can sell the latest school management software your company has come up with. You can either develop a sales and marketing strategy that will entail a handsome amount of investment in the very beginning or just approach local coders in these areas via the platforms available on the web – Top coder, Coder byte, github (there are plenty). Ask them to sell your software to the local market and keep a markup for themselves. Local coders will be trusted more by local entities as compared to an organization located at the other end of the world and your software sales will surely see a surge. The choice is yours – Book a profit in less time or build a brand name, face competition, get into formalities of each area to sell your software.

As a seller of the white label software

As a coder you have your own contacts that might be in constant need of software, upgrades and patches to make their businesses running. Every time you get a request for a new software you can either invest your time (sometimes months) in the development, testing and then deployment of the software. Or just look up for white label software that solves the purpose and book a considerable amount of profit for yourself by branding the software as your own and making a better name in terms of timely delivery of services to your customers. The second option seems much better.

Selling white label software

Selling white label software is not rocket science. You just need to be intelligent enough to rebrand the software as your own and pass it on to your prospective buyers. Your buyers will never suspect and will never find out that it is white label software. Your efforts are minimized and you are able to pass on much better software, sometimes, compared to what you would have built.

Leveraging your software’s demand by selling it via the white label channel

Organizations already working in the software industry can always open up another channel via white label to sell their merchandise into the local market or to small buyers who are not in a position to buy their products or services directly from them. A software is something that has a maximum capacity while being distributed into the market. The gray market will take a big hit in case you have your own software available at competitive pricing in the market.

Benefits of white label software for you as a seller

There are multiple benefits in case you choose to become a seller of white label software. You can scale up your offerings by adding a new products and services to your already existing products and services. You are in a position to grow from an entrepreneur to an agency or a company that has a myriad of products to offer to its target and existing market. You are able to cut down on overhead, resource and operating costs. You no longer need to keep a team of coders to develop software for your clients. You have a foolproof ROI plan where you get the software from another organization, brand it as your own, Keep the markup you have set on it and relax while seeing your bank balance and profits go up. 


Article Source:- https://setshape.wordpress.com/2020/02/18/white-label-software-a-boon-for-freelance-coders/

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