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Showing posts from May, 2021

How One Independent Mortgage Company Used Shape + leadPops to Build a Steady Pipeline of Deals

  For Megan Weil , a Marketing Manager of the independent Equity Home Mortgage in Tampa, ensuring her team can take advantage of the historic influx of buyers, and refinancers all came down to workflow. With so many new leads coming into her firm’s pipeline every week, it was critical to have a technology that could help keep everyone on her team organized and efficient without compromising client satisfaction. Watch the Entire Interview Learn how Shape + leadPops is helping Megan’s team drive consistent results even in an unpredictable market. New Year, More Volatility Many thought that the wild ride of 2020 was well in the rearview mirror, but according to most lenders, the first quarter of 2021 has been just as challenging as ever. “[The market now] is crazy...but good. There’s a lot of volatility with fluctuating rates, and so far, it’s been a learning experience to understand what interest rates are capable of in such a short amount of time,” says Megan.  Due to this unpredictabi