They say nothing in life is free, but when it comes to software for your mortgage business, we have to disagree. Whether you are a seasoned LO or just starting your own shop, the number one tool or “hack” that is going to save you tons of time and money is m ortgage crm software to make you more efficient. In fact, a recent study from Nucleus Research shows that for companies that use a CRM, the average return on their technology investment is $8.71 for each dollar spent. Not yet using a CRM? That kind of return on investment is like printing money for your business. Whether you are a seasoned mortgage pro or just starting your own shop, this how-to guide will dive deep on the automation essentials for mortgage business, how mortgage software will pay for itself, and what the ideal features you need in your next CRM. CRM Automation is Your Mortgage Business’s Secret Weapon Whether it is streamlining your lending workflow, integrating all the tools you use into one central pla
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