Shape Software Blog

  When done correctly, digital marketing can be a lender or realtor’s best friend. Building an end-to-end campaign that generates high-quality leads, brings them into your funnel, nurtures them, and ultimately converts means more ( ideally, repeatable ) revenue for your business. Easy, right? Well, without a proven system or technology in place to track and measure the return on your investment, marketing can be your business’s Achilles Heel, especially when you consider a quarter of companies have no idea what their return on marketing spend is . If you can’t track new leads, measure conversion rates, understand your best converting sources, or even what pieces of content are performing effectively, how can you possibly expect to invest your marketing spend wisely? Then comes the arduous process of writing the content and building the campaign. You could hire a marketing team or even just a single marketer to help, but that can be a costly investment of both your time and money. You’l

  Mortgage marketing is changing minute by minute and the pressure for brokers is on. Check out these key predictions from leading mortgage experts so you can generate and convert more leads now and in the future. The mortgage business was never a cake walk. Brokers, loan officers and team leaders have always had to constantly find new ways to market and reinvent themselves in an often volatile and highly competitive environment. But with recent demographic shifts and technology disruption, even the most tried-and-tested mortgage marketing simply won’t cut it anymore .  This game is zero-sum. If your mortgage marketing ideas are not up-to-date, you may quickly find yourself struggling to keep your business afloat. The good news is, there is a wealth of successful mortgage professionals who are able to keep themselves at the front of the pack, no matter what’s happening in the market. For these standout brokers, flexible tactics coupled with a consistent, systematic approach to marketin