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Showing posts from October, 2018

Can Marketing Automation Heal the Mortgage Crisis?

The mortgage industry has been floundering for the past few years. Skittish from the housing crisis of the early 2000’s, banks have decreased the number of loans they give away. Now they’re trying to bounce back. As a result they’ve had to resort to tactics like lower down payment requirements and more flexible credit score considerations to get new customers through the door.  Increase customer satisfaction and streamline procedures with Shape Mortgage Software By decreasing the barriers for entry and streamlining everyday business offerings, companies can provide a level of service that exceeds expectations. These methods speak to a new wave of marketing methodology that has popped up across all industries. By decreasing the barriers for entry and streamlining everyday business offerings, companies can provide a level of service that exceeds expectations. In fact, an average of 51% of companies have begun to implement strategies like marketing automation to achieve th