Shape Software Blog

    In a competitive market like the mortgage industry, staying ahead of your competitors is vital for your success. Using CRM software such as Shape’s Mortgage CRM will definitely help, but it shouldn’t be the only tool at your disposal. As more and more companies realize how much money can be made through mortgages, gathering high quality leads has become an increasingly difficult task. In general, 61% of marketers consider lead generation their number one issue in marketing, according to a recent study. For this reason, hiring a mortgage specific lead generation agency is a popular trend in the industry, and something highly recommended. Lead Generation Statistics  Before we explore the benefits of outsourcing lead generation for your mortgage company, lets first look at some reasons why lead generation itself is crucial for any business. Only 18% of marketers believe outbound marketing methods produce quality leads  Outbound marketing has been on the decline for years, and mark