Shape Software Blog

  2020 has been a historic year on many different fronts, but for lenders, a flurry of new borrowers due to the lowest interest rates in 50 years has caught many off-guard. With an astounding influx of clients, loan officers have struggled to keep up with an immense amount of leads, finding it difficult to even contact most, let alone convert and keep them. Don’t take our word for it—the data doesn’t lie: just 2 of 10 borrowers will stick with the same lender after refinancing and lenders only retain 7% of their current customers in the market for a new mortgage, signaling a massive sea change is underway in the mortgage business.  Borrowers want more flexibility, freedom, and personalization, but they also have more choices than ever before. With the traditional lending workflow and timelines flipped on their head in the wake of COVID-19, lenders need to meet the new digital mortgage challenges head-on if they’re looking to outsmart the competition to win borrower trust, loyalty, and

    At a Glance Looking for a simpler, more streamlined way to build out your mortgage pipeline without breaking the bank? The new Shape + Arlo connection helps lenders attract, pre-qualify, and nurture only the best quality leads to conversion while maximizing the use of existing marketing budgets.  Why You Need This Duo Shape and Arlo working in tandem help busy lenders take the work out of attracting the best borrowers by leveraging the power of automation and smart AI. With Arlo, lenders can build high-converting, engaging marketing campaigns in under a minute that drive 11X more engagement and clicks, all while helping to pre-qualify only the best borrowers.  From there, Shape’s powerful sweet of lead management and automation tools allow you to quickly connect with and nurture these leads to drive more conversions and boost your revenue by 27%.  How it Works The Shape Mortgage CRM + Arlo connection is simple to set up and will provide an instant boost to your mortgage pipeline on

  It's getting harder to meet the expectations of modern borrowers.  For starters, today’s mortgage customers want their loans to be processed much faster. For example, according to the Federal Reserve Bank of New York, the average loan processing time has decreased by 10 days since 2010, and keeps getting shorter. At the same time, borrowers want an entirely online loan application experience with as little hassle as possible. In fact, research also shows that some 66% of homebuyers want a fully digital mortgage process, while 50% of borrowers chose their lender based on whether or not they had an online application portal. And as the demand for faster loan processing grows, the bar for customer satisfaction is also rising. According to the 2019 Ellie Mae Borrower’s survey, millennials are 6X more likely than previous generations to feel that their lender didn’t reach out enough. Suffice to say, the digital revolution is real—even when it comes to applying for a home loan.  Luc