Skip to main content

Can Marketing Automation Heal the Mortgage Crisis?

The mortgage industry has been floundering for the past few years. Skittish from the housing crisis of the early 2000’s, banks have decreased the number of loans they give away. Now they’re trying to bounce back. As a result they’ve had to resort to tactics like lower down payment requirements and more flexible credit score considerations to get new customers through the door. 

Increase customer satisfaction and streamline procedures with Shape Mortgage Software
By decreasing the barriers for entry and streamlining everyday business offerings, companies can provide a level of service that exceeds expectations.

These methods speak to a new wave of marketing methodology that has popped up across all industries. By decreasing the barriers for entry and streamlining everyday business offerings, companies can provide a level of service that exceeds expectations. In fact, an average of 51% of companies have begun to implement strategies like marketing automation to achieve these exact goals. Smart marketing teams are already preparing for this next phase of the industry. Are you one of them? 

Marketing Automation and Mortgage 

Among the many benefits we’ve already listed, the mortgage industry needs to refocus their efforts on winning back trust from prospects. There are several practical tasks you can start using right now to make that happen. Here’s a rundown of ideas to get you started:

  1. Provide intake forms that get straight to the point. To stand out, create a design that showcases simplicity and elegance. Some CRMs like Shape offer drag-and-drop tools for form building to keep things consistent.
  2. Ensure that clients are given enough time to work with Loan Officers. One easy solution for this is to evenly divide leads by anticipating priority levels and duplicate merging. The right business management software can help you do this right from your intake form.
  3. Create a seamless customer service experience. This is important both for client-facing tasks and behind the scenes as most customers can see right through thinly veiled excuses for disorganization. Make sure you set up a convenient online location for every member of your team to check in. It will also keep clients on the same page as you move along in the process.
  4. Enhance email newsletter initiatives with intuitive templates. Email communication is an important trust-building method as the information you provide should make a positive impact on readers. Include interesting content or relevent anecdotes. We know you don’t realistically have time to personalize each message. However, that shouldn’t stop you from making each one unique.
  5. Use a program that offers auto-fill data straight from your CRM. It should also allow you to set triggers that will forward drafted emails after certain stages are complete, making sure you never miss an opportunity to provide excellent service.
  6. Improve your workflow in order to refocus time and attention on to clients. You can do this by connecting programs you already know and use to your CRM. Having one combined platform for getting things done saves time. You won’t have to sift through multiple tabs and windows for information.
  7. You’ll be able to calculate pricing faster, speeding up the decision making process for prospects. Faster, more accurate service makes for happier, more satisfied clients.

Comments

Popular posts from this blog

Trends In Higher Education: 7 Must-Know Expert Predictions for 2020

It’s all bets off in 2020. So what’s next for higher education organizations? We consulted the experts to reveal the top higher ed trends in tech, marketing and enrollment. Right now, it’s hard to make predictions, especially when it comes to higher ed. Currently, more than 1.2 billion students have been affected by global lockdowns and today’s colleges and universities are working tirelessly to ensure their organizations stay resilient in the face of a new normal. With so much in flux, we reached out to some of the brightest minds higher ed to get their best predictions on how the higher education landscape will evolve. Here’s what they had to say. Table Of Contents Top Tech Predictions Higher Ed Marketing Finally Gets An Upgrade Enrollment Trends: What Can We Expect? Higher Ed Trend #1: Remote Learning Will Continue (But Not Like You Think) “The days of online education being synonymous with adult education are over. The campus model a...

The Top 10 Biggest Trends Every Law Firm Partner Should Know

  The news is in: technology has arrived and it’s here to stay. From real estate to journalism, technology is taking the working world by storm. And the legal industry is at the top of the list for technological takeover. But don’t worry, this isn’t the beginning of a courtroom-based horror movie. Regardless of the hype and headlines, the truth is law firm partners and leaders need to know what’s coming if they want to stay ahead by taking advantage of the  many perks  technology can offer. And to help make sure you’re safely buckled in for the technological rollercoaster the law industry is set to ride, we’ve consulted with some of the legal industry’s leading experts to reveal biggest trends headed your way. #1. Generation Y is making waves “Managing partners will need to fundamentally change the way they hire and oversee their staff, in order to keep the best workers.” — Jared Correia, CEO at Red Cave Law Firm Consulting That’s right, the millennials are coming—and the...